How do you monitor the impact of your content marketing plan? What do all those numbers on your screen mean?
It’s a whirlwind of digital pandemonium out there. Conversions, organic traffic, impressions, SEO–so many terms, so little time. It can get all the more confusing because you need to focus on the metrics that are important for YOUR business. We help identify, create and monitor these metrics.
By reviewing audience engagement against a range of KPIs, we are able to optimise future content we create.
Our workflow starts with audience analysis and strategy development, followed by content creation and publishing, performance review and reporting. This process allows us to optimise future content and constantly evolve your strategy.