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While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become a matter of concern to marketers and brands. Thankfully, there are ways to create a point of difference even with done-to-death topics. Think of any topic, plug in some keywords into Google and sit back […]

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Marketing bosses can be quite demanding when it comes to content performance reports. And they have good reason to be, considering the vast amounts of data that web analytics platforms provide. But just because the plethora of metrics exist, doesn’t mean you need to use all of it. Ensure that the reports you create are […]

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Although Content Marketing has been around for more than 150 years, the more recent digital age has made it a core ingredient for every marketer in the world. For the past five years this has fuelled a rising demand for content by impatient marketers wanting to get in on the act, as well as a […]

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Whilst at this time of the year, the industry likes to bombard us with their endless lists of New Year predictions for 2018, we believe it is more appropriate to remain focused on the basic principles of Content Marketing. It is easy to get lost and distracted among the jargon that surrounds the industry and seemingly pushes marketers well beyond their understanding and capabilities.

While Content Marketers might get wowed by the unlimited opportunities that artificial intelligence (AI) may bring to CM, the sharing of  ‘valuable’ information with your target audience – which forms the basic principle of Content Marketing – should remain your core focus throughout 2018.

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In recent years, China has been a global leader in terms of technological innovation and online infrastructure. Powerful platforms such as WeChat created a vibrant Chinese content market filled with exciting new developments. Chinese netizens are very responsive and passionate to WeChat too. They wake up reading news and updates on WeChat and engaged with […]

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