Although Content Marketing has been around for more than 150 years, the more recent digital age has made it a core ingredient for every marketer in the world. For the past five years this has fuelled a rising demand for content by impatient marketers wanting to get in on the act, as well as a […]Read More
Whilst at this time of the year, the industry likes to bombard us with their endless lists of New Year predictions for 2018, we believe it is more appropriate to remain focused on the basic principles of Content Marketing. It is easy to get lost and distracted among the jargon that surrounds the industry and seemingly pushes marketers well beyond their understanding and capabilities.
While Content Marketers might get wowed by the unlimited opportunities that artificial intelligence (AI) may bring to CM, the sharing of ‘valuable’ information with your target audience – which forms the basic principle of Content Marketing – should remain your core focus throughout 2018.Read More
In recent years, China has been a global leader in terms of technological innovation and online infrastructure. Powerful platforms such as WeChat created a vibrant Chinese content market filled with exciting new developments. Chinese netizens are very responsive and passionate to WeChat too. They wake up reading news and updates on WeChat and engaged with […]Read More