As the content marketing pioneers in Asia, the team behind IMMedia bring a wealth of international content creation and content strategy experience. Our core team works with a global network of specialists to deliver tangle ROI for our clients.
Peter BakkerManaging Director, Partner
Based in Singapore, Peter was previously with King Content and helped its launch into Asia in 2010. Peter has also worked as publisher of a travel and leisure magazine in Sydney, Australia. As the publisher, he was responsible for the P&L of the magazine and its associated digital platforms. Prior to his posting in Australia, Peter worked as the Director of Marketing and Circulation for the Financial Times in Hong Kong, as well as Director of Circulation APAC for The Economist. Before moving to Asia, he worked in London as Circulation Director for The Economist UK, Middle East & Africa, as well as the Director of Circulation - Europe, based in Frankfurt. Before these assignments, Peter held management roles at Dow Jones Courrier and DHL Aviation, both in Brussels, Belgium. Peter has also served as a board member of Distripress (World Association for the Promotion of the International Circulation of the Press) and is a frequent lecturer at industry events and exhibitions throughout Europe and Asia-Pacific. Peter received a BA in Management from Webster University and an MBA from Boston University in Brussels.
Richard JonesChief Operating Officer, Partner
Since graduating from Durham University in the UK, Richard has amassed 20 years experience working with digital marketing and social media, creating and implementing marketing and commercial strategy in APAC and EMEA, across both B2B and B2C verticals. After working for MNCs such as Boots The Chemist, Molson Coors Brewers, Ernst & Young and Brightstar (since acquired by SoftBank), Richard moved to Singapore in 2010 and set up a business creating mobile apps and digital solutions: clients included Courts Asia, Samsung, Apple, Royal Sporting House and Robinsons. In 2013, after featuring on BBC World News and being a finalist on the Channel News Asia ‘Start Up’ television series, Richard joined Appsmakerstore, a company that was building a global SaaS platform to provide mobile apps to SMEs. Over 3 years, Richard took Appsmakerstore from beta stage to 500,000+ registered users, with 80+ white-label resellers and 6 franchise partners across the globe. During his time with the company, Appsmakerstore was awarded ‘Best Global App Development Software 2015’ and won the ‘Most Innovative Service Award’ at the 2016 Mobile News Awards in the UK. In 2016, Richard became a consultant to Isentia. At the company, he delivered an innovative digital content and sales strategy that fueled their commercial expansion across South-East Asia. As an accredited trainer in the disciplines of Social Media and Digital Marketing with SkillsFuture and Spring Singapore, he regularly delivers courses and lectures to SMEs. Richard joined IMMedia as COO and equity partner in 2017.
Kritika SrinivasanHead of Editorial & Account Management
Kritika is a seasoned content marketing specialist with more than 15 years of experience in content strategy, ideation and development. She has seen content marketing evolve from the days of print collateral and simplistic websites to digital-driven new-age social media and interactive formats. Kritika has worked across sectors, both in-house and in agencies, and brings to the table a nuanced understanding of content marketing trends in Asia, expertise in content and editorial strategy, excellent editorial skills and a great client servicing attitude. At IMMedia, Kritika works closely with clients to ensure that content is created in line with the approved strategy and that all content meets the brief, hits business objectives, engages the target audience and is of top-notch quality.
Radhika Dhawan PuriSenior Editor
Writer, editor, content strategist with an undergraduate Economics degree and a Masters in Public Administration from the Lee Kuan Yew School of Public Policy (NUS). An award-winning journalist with extensive experience in writing and editing business, economic and policy-related articles and op-eds specifically. Radhika has also created, researched and edited content for clients such as the World Bank (Indonesia), Economic Development Board (Singapore), the Boston Consulting Group, Lee Kuan Yew School of Public Policy (NUS) and tech clients such as StarHub and A*STAR
Rashida ArsiwalaContent Editor
Rashida is a marketing and communications professional with over 10 years of experience across offline and digital platforms. She has worked with clients in the travel, lifestyle, business, finance and technology sectors. Rashida is passionate about content in all formats and constantly strives to tell a compelling tale.
Veronica ChngContent Editor & Sub-Editor
Veronica is a performance-driven creative professional and wordsmith with over 18 years experience producing print and online content for various media outlets, including travel and lifestyle publications such as SilverKris, Silkwinds, Her World and Simply Her, as well as MediaCorp News and Press. With a keen eye for detail, Veronica is adept at the editing diverse content types across print, digital and broadcast platforms.